
Unprocessed
Whole foods, and foods altered only by drying, freezing, chilling, pasteurising or fermenting. Nothing added.
Everything else asks you to remember. Your receipt already knows.
One photo when you unpack. Ten seconds, once a week, and nothing to log.
TOTAL£36.19
Tesco Superstore
£11.30 of your £32.29 food shop was ultra-processed.
Not food £3.90, outside the bar and outside the figure.
Ultra-processed, and itemised. Your bank saw one number at one supermarket and stopped there.

Sliced white bread and a multipack of beans are both ultra-processed. Together they came to £4.45, more than the crisps and the biscuits combined.

The second largest ultra-processed line on the whole receipt, behind only the cola. Nobody ever guesses beans.

One photograph when you unpack. No logging, no scanning in the aisle, no remembering anything on a Thursday.

NOVA sorts food by how much industrial processing went into it, not by how healthy it is. Four groups, and one more for the things on your receipt that are not food.

Whole foods, and foods altered only by drying, freezing, chilling, pasteurising or fermenting. Nothing added.

Substances extracted from group 1 foods and used to cook with. Oils, butter, sugar, salt, flour.

A whole food with a group 2 ingredient added, usually to preserve it. Cheese, tinned fish, bakery bread.

Industrial formulations built largely from extracted substances, with additives for texture, colour or shelf life.

Not food or drink at all. Bin bags, washing-up liquid, batteries. Left out of the figure entirely.


6 ingredients against 8. That is the whole of what NOVA sorts on: not how much of anything is in it, but whether it was cooked from foods or assembled from components. Most of the list on the right exists to do a job to the product rather than to be eaten on its own.

Once a week
Nothing to do. No app, no scanning in the aisle, no logging anything. You already did this part.
One photo
One photo of the receipt when you unpack. Ten seconds, and the paper goes in the bin as usual.
About fifteen seconds later
Every line is matched, priced and classified. You get a figure like £11.30 of £32.29, and the 16 lines behind it.
A number on its own changes nothing. So you get one named item to change next time, with what it costs and what it saves. Not a plan, not a diet, one line.
Then next week’s photo verifies it. That is the part nothing else does: the receipt is both the question and the answer, so there is nothing to self-report and nothing to keep up.
After ten weeks it knows your staples better than you do, and what they now cost compared to what they used to.

Classified from the product names on the receipt, which do not list ingredients. Some items are a judgement call.

Bin bags, washing-up liquid and batteries are left out of the figure entirely and shown separately, so the percentage is food and drink only. Counting them would flatter or inflate the number depending on your week.

There is no letter, no rating out of ten and nothing to hit. The classes are categories, not a ranking, and the colours are not a traffic light. It describes what you bought.

Nothing here is medical or nutritional advice, and it is not a substitute for it. If you have a condition or a specific dietary need, talk to a professional who knows your situation.
£2.99a month
Free for 3 days. Cancel in two taps, and it stops.
One plan. No tiers, no add-ons, and no version of this that sells your shopping to anybody. That last one is on the privacy page in writing.
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